Mastering Marketing Partnerships: Finding the Perfect Contract Lawyer in Atlanta

Shaparak Marketing, LLC has earned a reputation for considering not only the needs of our clients, but also the needs of their partners. Given our expertise in developing partnerships between existing companies and new entrants to the market, we often advise startups on how to engage with a legal professional to their mutual benefit. We recently learned that our advice may be helpful to those looking for ways to source a contract lawyer, so we’ve invited a guest blogger to share guidance on finding the perfect contract lawyer in Atlanta.

If you’re starting a business, there will inevitably be a long list of things you must accomplish, and various relationships you need to build. Finding a contract lawyer is certainly among the top considerations. Legal advice is necessary to ensure that you have firm footing in the state and city you’re starting your business in. When vetting a contract lawyer, you should be aware of how important legal advice will be for the future of your company. The best way to know what you’ll be dealing with is to understand the context of your business and the good standing of the industry you operate in. If you start a business in Atlanta, you’ll want to look at a very specific set of factors as you search for a contract lawyer in Atlanta. Here are 5 things to keep in mind:

How will you even be able to tell if a potential contract lawyer is the right fit for your business moving forward? In addition to conducting interviews with several lawyers in your area, here are a few questions you can ask: Both large and small businesses are constantly entering into contact agreements all the time. This means that it’s important to make sure you have a great contract lawyer by your side when dealing with contract management.

Did you know that an estimated 74% of the roughly $3 trillion spent on business-to-business (B2B) marketing, advertising, and sales promotion in the US goes toward helping existing customers buy more? If you don’t have the best contract lawyer available, your business may not have all of its ducks in a row, and might be unable to handle contract negotiations or agreements down the line.

Some doomsday scenarios for entrepreneurs include failing to effectively understand what they’re signing up for in their initial contract processes. Even with full intentions to read every detail of a contract, it’s likely you won’t be able to. This is why having a contract lawyer on hand is crucial. Business is unpredictable, but with a good contract lawyer and a partnership in hand, you’ll be able to effectively handle whatever is thrown your way.

Bad contract management detracts from performance, making it even harder for your marketing campaigns to succeed. Additionally, problems that arise from poor contract management can negatively impact a customer’s experience while dealing with your company.

When B2B marketing is handled correctly, companies can experience less uncertainty in the face of challenges. This is why it’s so valuable to have a contract lawyer at your side when conflicts arise between client expectations and agreement terms. A contract lawyer will help you negotiate the unexpected, so the work being done on behalf of your company is of the utmost quality.

From tech startups to young law firms and everything in between, an inability to control contractual obligations can ruin the best-laid plans for marketing success. Companies that don’t place enough emphasis on contract management run the risk of falling prey to any number of catastrophes. A contract lawyer can be a vital asset on negotiating marketing agreements and partnerships that could otherwise be harmful to your revenue stream.

For example, let’s say a company has a problem with a large bill owed to its marketing firm to an extent that the first instinct is to ignore it. However, when that company takes this approach, they can easily end up in front of a judge and jury, which isn’t something to hope for when it comes to your business endeavors.

Without the guidance of your Atlanta contract lawyer, you could easily end up in jail or coming out of court empty handed. For example, you could end up having to pay your competitor double or even triple the amount you originally owed them. Having a knowledgeable contract lawyer is key to helping you navigate these potentially punitive situations.

A contract law firm like Digital Age Lawyers can provide the necessary expertise that you need. If you have any questions or concerns about a potential partnership, their lawyers will be available for you.