Mastering Legal Tools: How Marketers Can Leverage a Free Power of Attorney Form in Colorado
As part of the Show Us Your Skills series, today we introduce you to Shaparak Marketing, an agency well-known for their emphasis on strategy and creativity. Their modern design and constant pursuit of creative marketing ideas continually set them apart from their competitors. A power of attorney is a legal document used to grant someone the authority to make decisions on behalf of another. The extreme examples of this are medical and financial situations, but a power of attorney document can also be used in more routine circumstances, such as granting someone the authority to sign contracts or documents for a business situation. What does this have to do with marketing strategies? A lot! Some agencies can use these documents in lots of different ways that integrate legal documents with innovation.
In this article, you’ll learn: When it comes to up-and-coming marketing skills, understanding how these tools work and how to best integrate them into your marketing strategies will position you as a thought leader within your industry. As a savvy marketer, familiarizing yourself with resources such as a power of attorney form could help you connect with legal-based businesses, such as:
As you can see, these forms can be used in creative ways that connect legal businesses with innovative marketing strategies. The attorneys at the promoted article recommend using these forms to generate ongoing revenue for your practice. They argue a power of attorney form could be used to sell and upsell both estate planning and healthcare services. From a creative marketing standpoint, a free power of attorney form in Colorado could be used to encourage legal businesses to utilize your marketing services. For example, here’s how Shaparak Marketing envisions an integrated campaign with innovative technology:
Target audience: The target audience would be anyone in your client-base that needs a power of attorney form, such as someone with a sick family member.
Audience motivation: One of the hardest parts of selling your legal services is making people realize they need your help. Highlighting the consequences of not hiring an attorney could be the motivating factor you need to seal the deal.
Call-to-action: Get an email reminder 3 hours, 6 hours and 12 hours before your appointment and prompt them to reschedule if they are not able to meet.
By thinking creatively about how a legal form can be integrated into an email or text message marketing campaign, a savvy marketer can expand their services for new or existing clients.
