As a creative agency, Shaparak Marketing is always exploring new avenues to create innovative marketing strategies that deliver value for our clients. Recently, we delved into the realm of legal frameworks, specifically legal issues related to property abandonment, as a means to elevate our marketing endeavours and offer even more comprehensive solutions.
According to one informative article on abandonment laws in Illinois, every real estate property has a default executor who manages rental properties and seekers of funds holders. While it’s not essential for every marketer to be well-versed in the intricacies of such laws, it offers valuable insight into how we can further help our clients by studying legal constraints in various sectors.
Understanding abandonment laws can help marketers prevent legal issues in their campaigns for real estate clients. By coordinating with legal counsel early on, marketers can ensure they fully understand the regulations and create relevant, sensitive messaging that avoids problems down the line.
Furthermore, marketers should always include unexpected tactics when planning a campaign. With increased competition, customers have become more sophisticated and discerning about brands with which they interact. That’s why it’s become more important than ever for marketers to plant unique ideas in the mind of their consumers.
For example, Shaparak Marketing always encourages our teams to consider legal issues when coming up with new strategies. For every situation, we ask our clients whether they have considered the laws that may impact their campaign. From targeted marketing to content strategy, awareness of the applicable legal framework will always be highlighted prior to execution.
There are other overlooked ways where legal issues can help refine marketing strategies. For every campaign, Shaparak Marketing tries to acknowledge possible obstacles before they arise. Projects often hit roadblocks that stem from not fully knowing how an ad might impact stakeholders.
For example, if an ad is using celebrities, does it account for the fact that they might endorse another business? Will customers find out if the spokesperson is compensated for their participation in an ad or if their image is being used without their permission?
All of these legal issues – and more – can easily be accounted for if they’re thoroughly discussed in the beginning of the campaign.
At Shaparak Marketing, we believe that marketers shouldn’t just study the rules that clients have to follow, but also guide them through their compliance. We undertake various steps that fit our clients’ demands. We work to humanize marketing campaigns when explaining the legal issues at hand.
Most importantly, we encourage our clients to take a proactive approach. Whether it’s launching a new product or app, our clients shouldn’t just base their attitude on hitchhiking on different market trends. They should study the laws that affect their market, respond before potential issues arise, and avoid legal problems like trademark infringement and fraud.