We don’t just produce content for content’s sake. We specialize in performance content.
Our content development will help you accomplish the following things.
• Motivate Action
Great content motivates action. Whether it’s clicking a link to explore related information, sharing, commenting or rewarding your content with a backlink, every piece of content should encourage users to engage with your brand. Understanding the online habits and emotional buying triggers of your target audience, our creative content team strategically crafts specific types of engagement motivators and calls to action that align to your business’s unique purchasing process.
• Branded but Not Promotional
Bombarded with advertisements and promotional content at nearly every click, online consumers and decision-makers are becoming more selective with the types of content they consume. Content that is overly promotional becomes noise and is often rejected in favor of content that provides real value and utility to the audience. Effectively branded content passively promotes your business by strategically citing your website or online assets as a resource within content, or using your brand as the author of authoritative content. This passive form of promotion builds the credibility of your brand, increasing consumer trust and providing legitimate opportunities to earn links, shares, social votes, traffic and new business.
• Make It Hit
All content types and mediums aren’t appropriate for every audience segment and topic. Just as you won’t see many 14-year-olds reading whitepapers and case studies, Grandma might struggle to understand the meaning behind the new meme blowing up Facebook. Selecting the right medium increases the likelihood that consumers will connect and engage with your content. Our content experts rely on research to identify and select the medium that will most effectively convey your creative message and connect with your target audience.
• Easy to Consume
Your content could be the next literary masterpiece of our time, but if it’s a bulky block of text that’s cumbersome to read, no one will. With only a few seconds to entice consumers online, our content team takes extra care in minding the details and polishing your content, maximizing its readability and utility.
• Customized Resource Pool
Integrated online marketing campaigns require multiple levels of technical and creative writers. Instead of continuously hitting the same shallow pool of burnt out, general-purpose writers, our team custom-sources and manages a dedicated pool of specialized and expert writers that aligns to the individual content needs of your campaign.
• Scalable & Efficient
One of the top content development challenges for businesses is creating enough content to feed their marketing efforts. Even with a team of great writers and solid messaging, organization and efficiency are essential to scaling and consistently producing content that resonates with your audience. Through the use of editorial and project management technology, our content development teams streamline the production of your creative content, allowing us to build the volumes of high-quality content required to sustain and grow your integrated online marketing campaigns.