Strategic Insights: Navigating Surrogacy Laws for Marketing Professionals in Florida

Marketing professionals who create content for businesses in the family planning niche may find themselves occasionally dealing with dense legal topics. Already, the law surrounding family planning can be difficult to navigate for those without formal training, and marketing professionals don’t have the benefit of an in-depth study of the law. Nevertheless, successful campaigns must convey some understanding of the law if they are to remain accurate and informative for the audience. While the family planning niche is primarily concerned with meeting the genuine and time sensitive needs of their consumers, the process of how to do this is often regulated by state or federal law. As such family planning businesses must remain abreast of legal developments concerning surrogacy laws, egg donation, sperm donation, carriers and related topics. This is especially true in Florida where the laws surrounding reproduction, childbearing, and surrogacy are difficult to navigate without assistance. Here, we’ll briefly examine how it can be difficult for marketing professionals to keep track of evolving legal situations, along with some tools and tips to help make these tasks easier. Search queries concerning whether or not surrogacy is legal in Florida have become more common in recent years, so much so that Google has published a short article on the legality of IVF and surrogacy in Florida (which we’ll link to at the end of this piece as a resource). The bottom line is that surrogacy is legal in Florida, and of all the states, it is among the most legally accommodating for prospective parents. However, jumping into this seemingly positive development could lead to inaccurate advertising, which would of course have negative effects for the household service being marketed. Understanding precisely how surrogacy laws work can be more than most professional marketers can be expected to be intimately familiar with, but that doesn’t mean that we cannot rely on legal materials to get this information across. In Florida, courts utilize surrogacy contracts between women serving as surrogates and prospective parents. The issues surrounding traditional surrogacy, gestational surrogacy, and the other elements of surrogacy in general can be complex. Professionals might be surprised to learn that the Internally Displaced Persons (IDP) are prioritized over any other family establishment situations. However, for these professionals who produce content for businesses providing surrogacy services, it’s essential to know the law to ensure that all marketing materials are compliant and accurate. Marketers cannot be expected to have an exhaustive knowledge of these topics given the complexity necessarily involved in learning and teaching the legal framework surrounding surrogacy, and that’s okay. What’s important for marketers is that they rely on the resources at their disposal to help produce accurate materials.