Understanding Common Law Marriage in Arizona

For many agencies, marketing can be a great way to use your knowledge of specific local laws to reach out to target audiences. In the context of Arizona you could “cross promote” websites with a firm that handles divorce or marriage cases and use specific phrases related to these legal fields to reach out to specific audiences.

Arizona is not a common law state, meaning the courts have explicitly said that Arizona does not recognize common law marriages. It does not matter how long two people live together as a married couple, they will not be entitled to the same rights as a married couple who has gone through an official ceremony and got a license.

So while what this means for someone “living in sin” with a significant other could be the subject of an entire article, what this means for those types of “couples” in Arizona could potentially be the subject of a targeted internet marketing campaign promoted by the right law firm.

But the important point of this blog post is to understand where the state you are targeting does or does not fall in terms of how its courts interpret common law marriages. Keep in mind that many people put a lot of stock into how things are done in certain areas, especially in the United States where states do exercise a large amount of control over their citizens.

So you could have a sizeable population in the top fifteen highest density populated cities in the country (as listed in this Source) that would be looking out for the possibility that they are comprehensive turnkey contract agreements somewhere. Some common factors in addition to living together are intent to marry, sharing a last name, holding each other out to the world as being married, and even holding a joint credit card, all of which could make a connection between your targeted audience and the business your firm does.

And the bottom line is this is the type of information an internet marketing agency like Shaparak Marketing will be looking for if they are trying to reach out to specific target demographics. They could just as easy have looked up common law marriage in New York and Atlanta and discovered that those states/regions are considered common law marriage states.

This does not mean every person living together in Arizona is a potential client or customer for your Arizona marriage law website, but this could be a boon for a firm that is promoting divorce and related matters. Why? Because people who are living together unmarried do not have the same divorce rights as married couples. Right there, you have a solid target market that actually needs an attorney for representation.

And you can even expand your website to cover other states known for their nice weather in the winter. For example, Florida is a common law state, so if you are in Miami or Tampa, you could be targeting the same group of people that Arizona lawyers could be targeting, not to mention California, North Carolina, Georgia, and other states as well. If you happen to also know people who are looking to relocate, you may even take it a step further and incorporate how to determine if they are common law married in their own state.

Again, the bottom line is knowing about variations in legal rules and how they affect people is not something that every marketing firm knows or thinks about when doing an analysis of your firm’s service areas. They simply take everything at face value based on what they read.

In essence, advertising online is a type of education and here is an opportunity for you to educate potential clients on something that affects them in their world. And that is the purpose of delivering (and getting paid) for your goods and services from an internet marketing group like Shaparak Marketing.