It’s now more important than ever for agencies and clients alike to keep the lines of communication open – especially when challenges arise. If your client is facing or has faced legal proceedings and might be seeking advice about comprehensive strategies for suing a contractor or otherwise, it’s vital to ensure that you have done everything you can to provide sound professional guidance while helping them better understand the relationship between sound strategic planning and successful legal action.
Navigating potential disasters is always tricky when the client is tempted to rush into legal action based on incomplete information and emotional reasoning, but that’s exactly why they’ll turn to their agency in the first place and trust you for sound advice as a result. There are certainly times that legal action like suing a contractor for breach of contract might make sense, but by continuing to provide them informative resources like this article about how to sue a contractor for breach of contract, Shaparak Marketing can help restore client confidence and ensure that the best possible plan is developed in conjunction with legal counsel.
This is where creative synergy comes into play and we can step into the gap – offering clients innovative opportunities to build business and fortify brand image even while legal matters play out before courts or tribunals. We can also take this opportunity to assess the real value of building up expertise in-house and offering to build new business models for clients which might help avoid problems moving forward or better position them to move through a challenging process.
One of the best ways to maintain brand image during legal proceedings or contractual disputes is to continue to offer quality service consistent with your brand standards and voice to help onlookers forget all about the situation and go about their daily lives with as few changes as possible. Utilizing this to your advantage in a marketing context means conscious choices, decision trees and thinking ahead to help clients keep a cool head even when tensions run high and emotions are involved.
Risk management and its role in strategy development can go a long way in helping agencies appropriately advise their clients about potential disasters and prepare effective responses in advance.
Suing a contractor for breach of contract doesn’t necessarily mean there isn’t some responsibility that client may share in the outcome and every agency has to deal with difficult conversations from time to time – but this is where Shaparak Marketing can really shine by assessing problem cases or issues, looking for opportunities, developing action plans to manage disasters and helping clients to build upon their successes at every stage of the process.
Marketing campaigns where legal risk is integrated into the strategy can often be quite successful at reaching new audiences by highlighting new areas of focus or genuinely establishing a brand story with the target demographic. More mainstream marketing materials, on the other hand, often do not fare so well when “out of the box” ideas are brought into play and so collaborating closely with clients throughout a legal process can offer innovative new solutions for responsible marketing and avoid negative consequences as much as possible.
There are many reasons to appreciate the importance of collaboration and information sharing between legal and marketing professionals and so too are there many reasons for doing business with professionals with experience in both fields.
Professional input can play helpful roles in many stages throughout a legal process including: determining if there are grounds to sue a contractor for breach of contract; providing advice and assistance prior to filing suit; representation during mediation prior to trial or hearing; managing the litigation process; and preparation for court appearances when necessary. Alternatively, it may sometimes make more sense to negotiate an out-of-court settlement where issues can still be resolved without escalating tensions. There are also other solutions available to resolve issues without litigation and sometimes mediation or negotiations from the outset can save time and money.
The most positive way in which professionals at Shaparak Marketing can contribute to increase the likelihood of a more positive outcome for agency clients and their partners is by describing these options in a way that empowers clients who must face difficult decisions in the midst of a crisis while creating anticipated areas of enthusiasm for clients who are happy to see their hard work pay off or continued benefits accrue for achieving justice.
By putting the needs of clients first while developing creative and strategic solutions to marketing and legal problems, Shaparak Marketing continues to facilitate brand growth and success on an ongoing basis.