Brand Development and Legal Oversight

The genesis of any new brand development is typically rooted in the creative process: vision, identity, style, and format. Whether we’re talking product, service, or media, it’s pretty much the same thing across the board. But as every business owner knows, it takes so much more than simply branding to develop and launch a successful modern brand. In fact, it’s virtually impossible to get through the process without some form of legal oversight to help protect intellectual property, avoid violating local laws, and ensure the business has the legal aspects covered.

Using the following information regarding the legal age of consent in colorado, we’d like to explore how brand development can come screeching to a halt when creative and legal aspects collide head on. So, let’s take a look at the definition and usage of the term, as well as how knowledge and understanding of the law directly impacts marketing and brand promotion.

To begin with, what is the legal age of consent in colorado? Consent, in this case, is the event of being permitted to engage in sexual activity, including, but not limited to, sexual intercourse. The minimum age at which one can consent to such activity is 17, though both parties must be at least this age at the time that the act is committed. In order for consent to be valid, it must be freely given, and not coerced in any way.

When it comes to marketing and promotion, graphic designers and marketers alike must know and understand local laws pertaining to whatever product or service they are advertising. This is especially true for those advertising, marketing, or promoting sexual services and products, because violations of those laws can lead to prosecution of both the business and the marketing agency selling the services. In essence, those engaged in marketing must know and abide by all local, state, and federal laws in order to avoid various legal entanglements.

As was already stated, consent, in this context, is permitted sexual activity. So, you might have one party advertising services, products, or other forms of entertainment or media that require the engagement of the consumer – whether it’s sexual or otherwise – in order to utilize the service, or fully enjoy the product. For example, escort services, erotic dances, and even adult films all require some form of consent from consumers. If those businesses or industries are not operating within the laws of state and federal government, they can be prosecuted for providing and promoting those products or services.

Knowledge and understanding of local laws such as what is the legal age of consent in colorado not only adds credibility to brand development and marketing, but offers the target market a sense of comfort and trust when it comes to purchasing or investing in that product or service. A business owner who is up to date on all laws and regulations is far more trustworthy than one who comes off as well-informed and capable, in addition to being much more trusted by consumers.

The ramifications of violating laws, such as the age of consent, can completely override marketing efforts, stifling them before they get any chance to succeed. Low consumer numbers could indicate that a business, product, or service are less trustworthy because of a lack of knowledge of local and national laws and regulations.

Proactive knowledge, and proactive marketing campaigns that combine agency services with an understanding of the law, make for effective and successful marketing strategies.

By integrating strategic planning, creative design, and staying up to date on legal issues, Shaparak Marketing provides company owners and consumers what they need – a trustworthy business that legally supports the product, service, and audience that they represent.