Marketing Strategies of Columbus’s Biggest Law Firms

Apart from the most glaringly obvious of all clichés, any law firm can learn from the marketing strategies and tactics employed by their peers. Columbus’s biggest law firms in Columbus, Ohio are masters at blending marketing finesse with a strategic approach. But remember, it takes more than marketing gimmickry to create a law firm presence that clients and prospective clients respect. It’s not all an illusion, behind the pomp and grandeur of an industry titan is the careful structuring of a business that is grounded on real value and unmatched expertise.

Legal marketing agencies such as Shaparak Marketing have worked for over 13 years developing strategies and implementing techniques that take law firms from obscurity to prominence. Focusing on the goals of each law firm, we’ve worked with our clients to ensure that their brand and client image matched their staff expertise and actual case results. What makes a law firm appealing? What message does a law firm want its clients to have when it comes to their experience with the firm? Answering these questions correctly can make or break a law firm’s future. For those firms that enter the online space, being aware of the competition in your field and reinforcing your brand and messaging online is vital to the longevity and relevance of your firm.

In Columbus, Ohio there is a top tier for law firms. The biggest and most successful law firms don’t need gimmicks, all they need is the strategy and experience that separates themselves from their competition. The biggest law firms in Columbus are only successful because they are able to convey the truth of their quality and reputation. However, their success is also due to the publicity, image, and respect they command.

When clients consider the largest law firms in Columbus, it isn’t simply a matter of who has the largest office or the best salaries. There is also the image projected to the public. Some outward signs that indicate that a law firm is a giant in the field of law are:

• Strong online presence
• Positive client testimonials
• Consistent branding across platforms

It’s important that a law firm understand that the above factors are not simply something to tack on at the end of the marketing cycle or something to add to the “to do” list. This is an ongoing process involving more than just one person. This is a philosophy that each employee should try to live by. Each employee is a part of an image that the organization is projecting to the public.

For the biggest law firms of Columbus marketing is not an afterthought, it’s in everything they do and their clients see this. If your law firm is presentable both in and out of the office without a representation that sends mixed messages and if they get good results then they will likely get good clients. It’s not simply about marketing and branding for law firms, it’s about strategic execution that makes sense.

Those that want to represent the biggest law firm in Columbus, Ohio have to take the case seriously, and that starts with their marketing strategies.