Search Engine Optimization (SEO) is different from SEM in that an effort is made to rank organically, in the “free” rankings. Here’s a quick run-down of the differences between paid search advertising and search optimization. SEO Pros • Free visibility, clicks and traffic • Top spots usually have higher click-through-rates than ads • A perception of
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. We generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Why Should You Care About SEO: Ranking highly in search engines is an extremely cost-effective method to grow a business’ revenues. Many would argue that SEO is the most important