To help identify your brand we’d suggest you start by asking yourself these questions:
・ Does the brand you have accurately reflect what you want your brand to be?
・ Does your brand create a compelling point of distinction that gives you a competitive edge?
・ What are you doing about the branding gaps that inevitably exist between what you are and what you could be?
Our process for building a brand strategy centers on:
・ Developing the core elements of your brand
・ Defining what the brand is intended to represent
・ Outlining key business objectives
・ Reaffirming target audiences and product/service offerings
・ Identifying key differentiators and competitive advantages
・ Connecting brand positioning to desired business outcomes