To help identify your brand we’d suggest you start by asking yourself these questions:
･ Does the brand you have accurately reflect what you want your brand to be?
･ Does your brand create a compelling point of distinction that gives you a competitive edge?
･ What are you doing about the branding gaps that inevitably exist between what you are and what you could be?
Our process for building a brand strategy centers on:
･ Developing the core elements of your brand
･ Defining what the brand is intended to represent
･ Outlining key business objectives
･ Reaffirming target audiences and product/service offerings
･ Identifying key differentiators and competitive advantages
･ Connecting brand positioning to desired business outcomes