Strategy and Consulting

We can offer one of our team members to help you along the way. We will meet with appropriate staff as needed either in person or on the phone. This can be for training on digital marketing, general marketing or tools. We can also meet to help collect or deliver information.

YOU NEED A MARKETING CONSULTANT IF YOU

  • Want to build your business
  • Need to set well-defined goals
  • Require a solid strategic marketing plan with both short- and long-term goals
  • Need help monitoring key metrics to measure success
  • Are uncertain what key metrics would be (things such as daily foot traffic, lead to sale conversion ratios, website traffic, social media engagement, incoming calls or leads, profit margins)
  • Want to improve relations and loyalty with existing clients
  • Desire to expand into new markets and attract new customers

 

HERE ARE SOME TYPICAL RESPONSIBILITIES CONTRACTED TO MARKETING CONSULTANTS

  • Identify new opportunities to engage with existing and new clients
  • Evaluate existing marketing materials, social media and advertising, determining how successfully these target customers and generate sales
  • Shape company branding, the identity of a company and how well it resonates with the desired demographic (is it professional? unique? recognizable?)
  • Manage the brand if something happens to damage a company’s reputation – damage control so to speak
  • Maximize lifetime customer value by getting former customers to return more often, perhaps with new product or service opportunities
  • Improve client engagement through social media, creating innovative campaigns on various media that are integrated for optimal success and managing interactions with customers
  • Coordinate content platforms such as website, blog and landing pages
  • Write content mindful of Search Engine Optimization keywords to generate organic search engine rankings
  • Manage email and social media marketing campaigns, online advertising, mobile and local marketing
  • Track and review analytics and conversions to benchmark success and achieve optimal results

As you can see the roles of marketing consultants are quite diverse, which is why it helps to know which skills are best suited to your needs.