SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Why Should You Care About SEO:
Ranking highly in search engines is an extremely cost-effective method to grow a business’ revenues. Many would argue that SEO is the most important modern marketing process any business could undertake and is second only to word-of-mouth. Plainly stated, SEO can make or break your business in competitive markets.
What is Involved in Organic SEO:
- Keyword Research
- Competitive / Market Research
- Understanding the Customer’s Behavior online and in Social Networks.
- On-Page SEO (technical adjustments to your site)
- Off-Page SEO (human/content leading to 3rd party links and traffic.)
- Analytics and Reporting
- Link Building